When was the last time you checked your website’s health score? Sure enough, it is not in the top ten of your to-do list, however, knowing how healthy is your website can determine whether or not it’s optimized to achieve your traffic goals.
An SEO website audit evaluates all the factors that can impact your site’s performance on search engine results pages (SERPs), including your metadata, content, speed, links, and usability.
In simple terms, a website audit evaluates a site for its content and technical performance.
Benefits of a website audit
With a website audit, you will be able to identify great SEO opportunities and remedy pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.
It also discovers broken links, hidden content, and long page load speed times.
It will also allow you to re-focus on quality content rather than constantly chasing keyword stuffing to please the algorithm.
Assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
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