Small Businesses Need Content Marketing to Grow

Content marketing is a powerful way to establish your presence on search engines and social media. It involves the creation and sharing of online material like videos, blogs, posts, and downloadable material that do not explicitly promotes a product or service but it is intended to grab your audience’s attention and pique their interest.  Importance ofContinue reading “Small Businesses Need Content Marketing to Grow”

Digital Marketing on a Diet: Goodbye Third-Party Cookies

This week topic is about cookies, not the chocolate type though, but the tiny messages web servers pass to the web browser every time you visit a site. Cookies store any information you volunteered like location, interests and browsing history, which are used for digital advertising purposes. GR Notes #1 Google’s Privacy Sandbox Rising privacy concernsContinue reading “Digital Marketing on a Diet: Goodbye Third-Party Cookies”

Make Page Experience Signals a Top Priority .

If binge-watching has stopped you from writing down your Q4 Marketing Goals, maybe knowing that Google’s page experience signals in ranking went fully operational for mobile devices in August 2021 (among other good stuff) motivates you to pause Squid Game. Remember that page experience is a set of all the signals that measure how users perceiveContinue reading “Make Page Experience Signals a Top Priority .”