How to Choose the Right Content for Lead Generation
Jun 16, 2020
There are so many different ways to create content for your business. Do you focus on blog posts? Video content? Infographics? Well, with so many options and platforms, it can be tricky to decide which one is the best fit for your lead magnets. After all, you don’t want to waste time creating a piece of content that no one is going to read or watch. So how do you know what content will best suit your lead magnets? Let’s take a look at some tips that will help you make the right decision.
Ask yourself: what type of content do my subscribers love?
To get your creative juices flowing, you’ll want to understand the type of content your subscribers love most. What types of blog posts are performing well for your current audience? What are readers commenting on and sharing the most? What types of videos are converting best for your subscribers? And what topics do readers keep coming back for time and time again? Knowing this information is essential for choosing the best content for your lead magnets. So, if you notice that your emails and blog posts about customer experience are getting a ton of engagement, it’s likely a topic your readers will want more of. This is information you’ll want to take into consideration when creating your lead magnets.
Determine your lead magnet objective(s)
Next up, you’ll want to understand the objectives of your lead magnets. What do you want your lead magnets to do? What type of action do you want your subscribers to take? Do you want them to sign up for a webinar or download a white paper? Are you hoping they’ll download a free ebook? Or are you hoping they’ll sign up for your email list? Understanding the objectives of your lead magnets is essential, as it will help you decide what type of content you should create. For example, if you’re hoping to sign up new subscribers for your email list, you’ll want to create a lead magnet that is designed to encourage people to sign up. While a free ebook may be the perfect choice for this, a webinar may not. Therefore, knowing the objectives of your lead magnets will help you decide what type of content is best.
Consider your audience and their needs
The needs of your audience will also play a big role in helping you determine the best type of content for your lead magnets. For example, if you have a blog that caters to new parents, you’ll want to create lead magnets that tackle common issues faced by new parents. This way, you’ll create lead magnets that solve specific problems faced by your audience. This is essential if you want to create lead magnets that your audience will love and find incredibly useful and helpful. The last thing you want to do is create lead magnets that don’t solve any of your subscribers’ problems. Therefore, if you know the needs of your audience, you can create lead magnets that tackle their pain points.
Check out what’s currently working for your competitors
You also might want to take a look at what lead magnets are currently working for your competitors. You can do this by reading blog posts from your competitors and seeing what type of content they’re sharing. You can also do some competitive analysis. This can help you figure out what type of content is currently working for your competitors and help you choose the best type of content for your lead magnets. This is a great way to determine what type of content will best suit your lead magnets. You can also learn from the successes and failures of your competitors by seeing what type of content has worked for them and what hasn’t. So, if you notice that a specific type of content has been successful for other businesses in your industry, you can use that information to help you decide what type of content is best for your lead magnets.
Remember that every lead magnet has a purpose, and selecting the wrong one might lead to poor engagement, no leads, and spending on ineffective ads. Knowing which one to use, gets you closer to your goals.
Here are a few examples of lead magnets you can easily do without complicated software or editing tools:
Build brand awareness
Build a reputation in your industry.
Tips to create good articles: Do keyword research, write about trending topics, and choose relevant ideas.
Explore a topic in greater detail
Build an audience
Tips to create good eBooks: Use step-by-step guides rather than long formats, and focus on design and downloadability.
Newsletters, drip campaigns
Nurture your customers
Distributing fresh content
Tips to create good emails: Use a headline analyzer, make it short but enjoyable, add visuals no one likes boring text anymore.
Tutorials and demos
Increase reach/engagement on social
Tips to create good videos: Write a script, use a storyboard, and choose the right tools for editing.
Grow a community
Tips to create good podcast episodes: Be consistent, mind the length, and know your structure (narrative, interview, conversational piece).
To recap, when you’re creating lead magnets, it’s important to understand the type of content that you’re creating. This will help you know what type of content works best for lead magnets, which will allow you to create more effective lead magnets. That being said, it’s important to note that one type of content doesn’t work for all lead magnets. Depending on your lead magnet objective, you might find that video content, an infographic, or a blog post is the best fit. The key is to understand your audience and the types of content they love. This will help you create lead magnets that your subscribers will love and make it easier for you to build your email list.
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