Social media can be an effective tool in your sales funnel. In fact, social media marketing is one of the fastest growing channels for B2C businesses. But not all social media strategies are created equal. Some may lead to more followers, but that’s about it. To actually drive sales with social media and its interactive features, you need a strategy that goes beyond posting links and photos on Facebook, Instagram, Pinterest, or whichever other platforms you choose. That’s where a sales funnel comes in handy. When used in conjunction with valuable content as an integrated piece of your marketing plan, you can boost your sales by designing a well-executed social media funnel.
Before diving into the 5 tips to boost your sales with a social media funnel, let’s start by explaining what is a social media funnel and why is important for your business.
A social media funnel is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition.
A funnel allows you to prospect different segments of your audience at various stages; not all of your potential customers are ready to buy from you since the beginning, with a funnel, you pave the road towards the decision.
A funnel gives you more exposure, thus more leads and ultimately sales.
5 Tips to Boost Your Sales With a Social Media Funnel
Before starting a social media funnel, prepare your website with a memorable landing page. One of the everyday things I see on websites is a weak landing page. Beautiful indeed, but without a clear message. A landing page design should be simple, free of clutter, and with your target audience in mind. Take look at your competition and see how attractive (or not) their digital presence is. Then make yours better.
Ok, let’s dig in with the tips!
1) Be Clear About Your Sales Goals
Before you even get started, you need to be clear about your sales goals. The most important thing to remember when it comes to sales goals is that you need to be realistic. If your goal is to earn $10,000 in sales a month, that’s great. But if you only have a Facebook page with 500 followers, you’re not going to get very far. That’s why it’s important to find a happy medium between being realistic and dreaming big.
Once you’ve set your goals, you can start to think about how to use social media to meet them. When it comes to social media, most businesses fall into one of two categories: eCommerce or lead generation.
If you fall into the lead generation, your goal will be list building, that is, to get people interested in your product or service and then turn them into leads. If you fall into the eCommerce category, you need to get people to make a purchase.
Once you’ve determined what your goal is, you can start to think about how to use social media to meet it. Use your elevator pitch to inspire your clients, let them know more about you, your offer, and eventually take the action you want.
2) Create a Solid Anchor Offer
When you’re creating your sales funnel, one of the first things you’ll want to do is create a solid anchor offer. This is the core of your social media funnel that you’ll want to promote.
Whether it’s a free trial or a discounted one-time purchase, your anchor offer will be the central piece of your funnel. If you’re using social media to lead people to a sales page, you’ll need to promote your anchor offer. If you’re using it to get leads, you’ll need to make sure your anchor offer is front and center.
The type of offer you need depends on your sales goal. For instance, if you’re looking to make a one-time sale, an extended free trial offer can be a great option. Or a monthly subscription if you plan to build a recurring revenue stream.
You can also offer a masterclass, access to a webinar, free guide or ebook that goes along with your industry or product. The key is to choose something that is valuable to your customers and easy to promote.
3) Get The Right Sequence in Place
If you want to boost your sales with a social media funnel you’ll need to ensure that you have the right tools in place. This means that you need to have the right social media profiles set up, including a company or brand page on Facebook, Instagram, Pinterest, and any other channels you want to use. Next, you’ll want to make sure that you have a landing page set up (or a sales funnel landing page, if you will). With the right tools in place, you can focus on creating the best sales funnel you can. Now, you don’t need to overhaul your entire website.
4) Don’t Forget to Use Call-to-Actions
One of the most important things you can do to boost your sales with a social media funnel is to use call-to-actions. Your call-to-action can be a post that asks people to click on a link to sign up for a free trial, download a guide, or whatever else your sales funnel requires. The key is to make your post interactive. This means that people can’t just read your post and move on. You need to make your posts interactive, meaning, people have to click on links, comment, like, or share your post to move on.
By making your posts interactive, you’ll boost engagement and bring more people into your sales funnel.
5) Make Your Sales Funnel Trackable
When it comes to social media sales funnels, the best thing you can do is make them trackable. This means that you need to make sure that every step in your sales funnel is trackable. This includes your social media posts, your sales funnel, and any other marketing efforts that you undertake. This can seem like a lot of work, but it will pay off. Not only will it allow you to track your sales funnel, but it will also allow you to optimize your efforts and make your funnel better each time. You can use a tool like Google Tag Manager to track your social media efforts. With this, you can see how many people click on each social media post, how many of those people are interested in your product, and how many of those interested people actually turn into leads or sales. This will allow you to make changes as needed and improve your sales funnel over time.
Social media can be an effective tool in your sales funnel. In fact, social media marketing is one of the fastest-growing channels for B2C businesses.
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